Pampers “Onward Foster Babies” Program Wins Gold in Asia-Pacific Sustainable Action Awards

Pampers is committed to the healthy development of every baby. This year, Pampers wins gold award in “SDG 3: Good Health and Wellbeing” category of the 2024 Asia-Pacific Sustainable Action Awards (APSAA) with its “Onward Foster Babies” program in Hong Kong and Taiwan.

Held by Taiwan Institute for Sustainable Energy, APSAA aims at recognizing outstanding achievements and contributions in implementing the 17 United Nations Sustainable Development Goals. In 2024, the APSAA committee received 157 submissions from 79 organizations, and P&G was the only consumer goods company to claim gold.

Every year in Hong Kong and Taiwan, thousands of children are placed in residential childcare services temporarily due to the difficulties and challenges faced by their families of origin, and foster families are the most ideal arrangement. Foster families provide temporary care for children, supporting their mental and physical development until they can return home, be adopted, or live independently. Since 2021, Pampers partnered with its channel partners and 12 foster care NGOs to support foster families with diapers and P&G products through the "Buy & Donate" initiative. Seeing the declining number of foster families in Hong Kong and Taiwan, Pampers also leveraged influential media and influencer collaborations to raise awareness of the public and urge them to join in collective efforts.

In 2023, the theme of Pampers’ foster care program was “A Temporary Home with Eternal Love”. Although only a temporary home, the selfless care and companionship of the foster family allows the children to build attachments and feel loved during the critical period of development, and to grow up healthy and happy in a warm family environment. Even after leaving the foster family, the children can still take on the next stage of his or her life journey with a lot of love. Since its launch in 2021, the program has touched the lives of 2,500 foster babies. Pampers' dedication to foster care radiates through every aspect of this heartfelt initiative, underscoring the brand's commitment to every baby’s happy and healthy development.