P&G has set two new goals for our open innovation program with the aim of taking Connect + Develop to the next level of strategic value creation. In short, we are looking to drive greater value from our external partnerships.

For potential partners, that means we will aggressively seek game-changing ideas to build the business that will deliver greater value and scale opportunity to touch more consumers.

Internally, that means we are going to focus even more sharply on ensuring that we include C+D in our largest initiatives, bringing the best minds to work against the biggest projects to deliver the biggest game-changing wins for consumers. C+D already has delivered strategic value all across the Company, and a series of game-changing consumer innovations.

See more > P&G Connect & Develop cases