We aim to continue to delight consumers with meaningful sustainable innovations that reduce the environmental impact of our products across the full product lifecycle.

Our Products Approach

At P&G, every sustainability innovation begins with a deep understanding of consumers. Because we are in touch with consumers’ lives, we can make innovation decisions based on their needs. We know that most consumers are unwilling to make trade-offs on performance or value in an effort to be more sustainable. This insight is consistent around the world.

At P&G, the sustainable mainstream is the focus of our sustainability efforts. This largest consumer segment matters most to us, because meeting their needs lets us provide the greatest positive impact.

Technology Insight
In addition to consumer insights, we apply a second key element to making sustainability decisions: a unique, holistic view of technology. We use Life Cycle thinking, a discipline we helped pioneer, to determine a product’s entire environmental footprint, from the procurement of raw materials to the product’s use and ultimate disposal. By examining the many factors in each step, we are able to assess the product’s overall environmental impact.

assessing impact picture

With this holistic insight, we can identify steps in the cycle where a sustainable improvement can have the most positive impact. In the case of laundry detergent, for instance, our Life-Cycle Assessment revealed that one step of the product’s life cycle consumed far more energy than any other: the heating of wash water during its use in the home. Since this was the biggest opportunity for energy reduction, we focused our sustainability efforts there. First with Ariel in Western Europe and then with Tide in North America, we introduced a formulation of detergent that is optimized for use in cold water, avoiding the need to heat water for washing altogether.

energy analysis of laundry detergent picture

Sometimes, as was the case for Tide Coldwater, our technology insight reveals that changing a product’s formulation will yield the biggest impact. Other times, our assessment provokes a new approach to packaging. The Pampers brand used the Life Cycle Assessment to identify where to focus their next innovation.

Products with Purpose: Revolutionizing Diapers

the latest pampers cruisers are 20% thinner than bebore

Pampers with Dry Max is the brand’s biggest innovation in the last 25 years. Pampers conducted externally peer-reviewed Life Cycle Assessments (LCAs)* that evaluated key environmental indicators for products sold in North America and Europe. Both internal and external LCAs showed that the sourcing and production of raw materials is the life cycle stage contributing the most to the potential environmental impact from disposable diapers. Pampers developed the Dry Max technology, which allows for the removal of the air felt (paper pulp) from the diaper core. This innovation has resulted in a diaper that is 20% thinner than before.**

*Pampers conducted LCAs that were found compliant with ISO 14040/14044.

**Statistics are versus fiscal 2009 data from Pampers Cruisers in North America and Pampers Active Fit in Europe. Variations are dependent on country differences (e.g., energy rates, base packaging comparisons).

Sustainability Reports

Sustainability Reports

Environmental protection starts from trifles in our daily life. Environmental protection policy is embedded in every programs and environmental principle is implemented in employees’ everyday work. Reduce printing one piece of paper, reduce using one disposable cup, is our action to bring more “Green” to the earth.

2010 Sustainability Report (PDF)