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Innovation.

At P&G, innovation is what we do best. We love finding solutions to problems. With the heart of a start-up and the resources of a global corporation, we are always looking for ways to reinvent every aspect of our business. As we innovate, we find inspiration in people—their needs, values, desires, and passions.

Innovation our way

What happens when you infuse a global corporation with the spirit of a start-up? It unlocks a world of new ways to reinvent every aspect of the business.

Innovations Through the Years

1837-1955

1837

P&G founded by Wiliam Procter & James Gamble

Photo of William Procter & James Gamble

1879

Ivory soap developed

Ivory soap developed

1890

P&G opens first R&D Lab

P&G's first R&D Lab

1904

King C. Gillette patents safety razor

King C. Gillette patents safety razor

1924

P&G performs first consumer research

Historic image of P&G performing first consumer research

1931

Neil McElroy creates brand management

Portrait of Neil McElroy

1946

Tide laundry detergent introduced

Old Tide logo image

1955

Crest toothpaste launched

Crest toothpaste launched

1961

Pampers diapers introduced

Pamper introduction in 1961

1961

Head & Shoulders shampoo launched

Head & Shoulders shampoo 1961 packaging

1983

Always pads debut

1983 Always pads packaging

1999

Swiffer launched

1999 Swiffer product packaging

2003

Olay Regenerist debuts

Olay Regenerist product packaging

2012

Downy Unstoppables introduced

Downy Unstopables packaging

2012

TidePODS debut

TidePODS debut

2012

Vicks ZZZQuil introduced

Vicks ZZZQuil packaging

2018

GilletteLabs launches its Heated Razor

GilletteLabs Heated Razor

2019

Oral-B iO electric toothbrush introduced

Oral-B iO electric toothbrush

2019

Dawn Powerwash dish spray launched

Dawn Powerwash dish spray

2020

Microban24 24-hour cleaning products debut

Microban24 24-hour cleaning products

2021

Crest Whitening Emulsions launched

Crest Whitening Emulsions
Learn More About P&G’s History
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People are the center of all we do

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We are obsessed with finding solutions to the everyday problems our consumers are facing now and in the future. This starts by combining deep understanding of our consumers to create irresistibly superior products with the most advanced science and technology that impact their daily lives. In doing so, we create value for everyone.

Victor Aguilar

P&G Chief Research, Development and Innovation Officer